Rachel Deahl of “the book standard” doesn’t really provide a response to the question.
Namely, does the success on line necessarily mean success in print?
She cites numerous book deals for successful blogs ranging from $ 30 000 to $750 000…
And concludes speaking abotu the the winner of blooker price “Which is to say, Julie and Julia may succeed for all the reasons that books typically does, when they do—regardless of its beginnings as a blog. And that, of course, just may be the point.”
Not my opinion because I think blook can carrie some freshness that conventional publishing doesn’t always do. Julie and Julia rankes #6,058 in Amazon’s books’ sales.